Advanced Typography - Final Compilation and Reflection

29.3.21 -  26.6.21 (Week 1 - 13 )

Sajiya Mir (0340836)

Advanced Typography

Bachelor of Design (Hons) in Creative Media

Final Compilation and Reflection 

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Instruction

Task 1 (Exercises): Typographic Composition 
Task 2 (A&B): Key Artwork and Collaterals
Task 3: Design Exploration and Application

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Exercises

1. Typographic System - 

Fig.1.0 Final Axial System - JPEG

Fig.1.1 Final Radial System -JPEG

Fig.1.2 Final Dilatational System -JPEG 

Fig.1.2 Final Random System - JPEG

Fig.1.4 Final Grid System - JPEG

Fig.1.5 Final Transitional System - JPEG

Fig.1.6 Final Modular System - JPEG

Fig.1.7 Final Bilateral System -JPEG

Fig.1.8 Final Typographic Systems PDF

2. Type and play Part 1 - 

Fig.1.9 Image Reference

Fig.2.0 Image tracing and letters found

Fig.2.1 Final Letter 'A' JPEG (19/4/21)

Fig.2.2 Final Letter 'M' JPEG (19/4/21)

Fig.2.3 Final Letter 'P' JPEG (19/4/21)

Fig.2.4 Final Letter 'X' JPEG (19/4/21)

Fig.2.5 Final Letter 'V' JPEG (19/4/21)

Fig.2.6 Final Type and Play part 1 - JPEG (19/4/21)

Fig.2.7 Final Type and Play part 1 - PDF (19/4/21)

3. Type and play Part 2 - 

Fig.2.8 Final Type and play - Part 2 (JPEG)  (26/4/21)

Fig.2.9 Final Type and play - Part 2 (PDF)  (26/4/21)

Project 1

Task 2A - 

Fig.3.0 Final Task 2A Black and White (10/4/21) -jpeg

Fig.3.1 Final Task 2A Colour (10/4/21) -jpeg

Fig.3.2 Final Task 2A (10/4/21) - pdf

Task 2A - 

Fig.3.3 Final Poster- JPEG (31/5/21)

Fig.3.4 Final Poster Mockup- JPEG (31/5/21)

Fig.3.5 Final Collateral 1 Mockup- JPEG (31/5/21)

Fig.3.6 Final Collateral 2 Mockup- JPEG (31/5/21)

Fig.3.7 Final Task 2B- PDF (31/5/21)

Fig.3.8 Final Gif- JPEG (31/5/21)

Final Project 

Final Font - Aschai 

Fig.3.9 Final Collateral 1 - JPG (26/6/21)

Fig.4.0 Final Collateral 2 - JPG (26/6/21)

Fig.4.1 Final Collateral 3 - JPG (26/6/21)

Fig.4.2 Final Collateral 4  - JPG (26/6/21)

Fig.4.3 Final Project Collateral 5 - JPG (28/6/21)

Fig.4.4 Final Project - PDF (28/6/21)

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Final Reflection 

Experience: Advanced typography was a lot of fun to work on because we could be more creative, and there were fewer constraints. I particularly enjoyed Mr. Vinod's new feedback method since it allowed us to engage with our classmates, which was difficult due to the online classes, and we were able to see our work from a new perspective. I still have a lot to learn, but this module allowed me to track my progress, and I'm extremely pleased with how far I've progressed. Unlike the typography assignments, I was pleased with the majority of my projects this time, and I felt more confident in my work. I felt more comfortable sharing my work with my peers which, allowed me to learn more. I had a lot of fun in this module, and I am grateful for everything I learned. 

Observations: One thing I learned in this subject that I didn't know before was about key arts. I had assumed that companies would brand their products based on the logo, and I had no idea what key artwork was. I learned to differentiate between a logo and a keyart from my exercise and look at seniors' work. These two are quite similar and can be easily confused, but a logo normally stays the same, whereas key art can be modified. Regardless of what I specialize in, this understanding is extremely beneficial to me as a designer.

Findings: In this module, I learned many new things, such as drawing inspiration and developing fonts from ordinary objects, as well as creating key art and event posters. However, my personal favorite was creating a typeface to meet a need or solve an issue. The issue didn't have to be anything major; it could be as simple as I did with tea branding. There's something very special about creating a font, giving it a name, and then being able to use it. Rather than searching for the appropriate typeface for a product, designing and customizing one elevates a design. Also, because we produced the typeface first, I built a design to complement it, making the design process much easier.

Finally, I would like to express my gratitude to Mr. Asrizal and Mr. Vinod for listening to the students' concerns and changing the feedback style. It improved our learning experience in the module greatly.